Our Distribution Network, One of Our Greatest Assets


Ubiquitous distribution is our goal. At CereTel Inc., we make sure our products and services are available anywhere our consumers need them. Convenience for them, long-lasting relationships for us. We utilize a mix of direct and indirect distribution channels to offer our brands, expand our consumer reach and remain efficient. Our direct distribution channel (DSD), the first and largest in the industry and a core component of our distribution strategy, includes more than 10,000 stores serviced by our own employees. Our indirect retail channel consists of strategic alliances with premier independent distributors and corporate accounts that sell our products and services in more than 30,000 retail locations throughout the country.